Privacy Policy

1. Information We Collect

1.1 Information You Provide to Us

• Identity & Contact Information: Name, email address, phone number, date of birth, PAN, Aadhaar or other government-issued identification details, address, and photograph, where required for KYC (Know Your Customer) or onboarding purposes.
• Financial Information: Bank account details, income details, investment preferences, trading/demat account information, and transaction history, to the extent shared by you or generated through use of our services or those of our partners.
• Communication Data: Information you provide when you contact us via forms, email, phone, chat, or when you subscribe to our newsletter.
• Application Data: Details submitted while applying for loans, insurance, IPOs, mutual funds, or broking accounts through the Platform or through our partner Share India's onboarding systems.

By submitting your information, you expressly consent to the collection, processing, storage and sharing of your personal information in accordance with this Privacy Policy.

1.2 Information Collected Automatically

• Device & Usage Data: IP address, browser type, device identifiers, operating system, pages visited, time spent, referring URLs, and click patterns.
• Cookies & Tracking Technologies: Information collected via cookies, pixels, and similar technologies as described in our separate Cookie Policy.
• Location Data: Approximate location derived from IP address, where relevant to service delivery or regulatory requirements.

1.3 Information from Third Parties

We may receive information about you from our banking, broking, insurance, and lending partners (including Share India), credit bureaus, KYC verification agencies, payment gateways, and publicly available sources, to the extent permitted by law.

2. How We Use Your Information

We use the information we collect to:

• Facilitate account opening, KYC verification, and onboarding for mutual funds, IPOs, broking, loans, and insurance products offered through our partners;
• Process and respond to service requests, applications, and support queries;
• Communicate with you regarding your account, transactions, offers, and service updates;
• Improve, personalize, and secure the Platform and our services;
• Conduct risk assessment, fraud prevention, and compliance checks as required under applicable law;
• Send newsletters, market updates, and promotional communications (where you have opted in), which you may unsubscribe from at any time;
• Comply with applicable legal, regulatory, and audit requirements, including those under SEBI, RBI, IRDAI, or other competent authorities as applicable to our partners.

3. Sharing and Disclosure of Information

We do not sell your personal information. We may share your information with:

• Business & Financial Partners: Including Share India and other regulated entities (brokers, AMCs, insurers, lending partners) through whom services are actually executed, strictly for the purpose of processing your application or transaction;
• Service Providers: Vendors who support hosting, analytics, customer support, KYC/verification, payment processing, and communication services, under confidentiality obligations;
• Regulatory & Government Authorities: Where required to comply with a legal obligation, court order, or regulatory directive;
• Corporate Transactions: In connection with a merger, acquisition, restructuring, or sale of assets, subject to confidentiality safeguards;
• With Your Consent: For any other purpose disclosed to you at the time of collection, with your explicit consent.

4. Data Storage and Security

We implement reasonable technical and organizational safeguards — including encryption, access controls, and secure servers — to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security. You are responsible for keeping your login credentials confidential.

Your data is retained only for as long as necessary to fulfil the purposes outlined in this Policy, or as required under applicable law (including KYC and financial record-keeping regulations), after which it is securely deleted or anonymized.

5. Your Rights and Choices

Subject to applicable law, you may have the right to:

• Access, correct, or update your personal information;
• Withdraw consent for marketing communications at any time;
• Request deletion of your data, subject to our regulatory record-retention obligations;
• Raise a grievance regarding the handling of your personal data (see Section 8).
• To exercise these rights, please contact us using the details in Section 9.

6. Third-Party Links and Services

The Platform may contain links to third-party websites, including our partner Share India's demat/KYC portal, payment gateways, or other financial service providers. This Privacy Policy does not apply to third-party platforms, and we encourage you to review their respective privacy policies before sharing any information with them.

7. Children's Privacy

Our services are intended for individuals who are at least 18 years of age and legally capable of entering into binding financial contracts. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

8. Grievance Redressal

If you have concerns regarding your personal data or this Privacy Policy, you may reach out to our Grievance Officer via:

We will endeavour to resolve your grievance within the timelines prescribed under applicable law.

9. Contact Us

For any questions about this Privacy Policy or our data practices, please contact us at: